Voces de México
Mexican Tequila Brands & Community Support
Through my research, I found that several leading tequila orands in Mexico have already established CSR (Corporate Social Responsibility) programs. They are not waiting for someone to tell them to give back, they are already doing it. These brands already have budgets, teams, motivation. What they need is ad concrete, ready-to-execute project.
The design will apply migrant artwork to the tequila brand’s initial bottle packaging. A QR code on the packaging links to the artist’s story – their voice, their painting, their name. The collaboration logo will appear on the side.
Future Collaboration Brands:
- Don Julio
- Valor
- KOMOS
Communication & Agreement：
Receiving migrant’s consent for artwork recreation and introduce of the project’s core purpse.
Limited Edition Production:
Cultural elements and highlight extraction for pattern recreation. (Designs will vary from each season).
Distribution & Sale:
Special edition products reach designated retailor.
Revenue Counting & Donation:
Profit distribution and lauch of local support programes for FM4 and local communities.
